Testing of templates for compatibility with email applications.Statistical reviews of each email sent to measure the success rate of the campaigns.Updating of the subscriber list to suppress those requesting to be unsubscribed.A send engine, which allows users to distribute their message to the subscribers.This may be enhanced with custom fields in order to hold additional information for each subscriber for filtering and targeted messaging purposes A subscriber list, which is uploaded by the user for distributing messages.Ability to create templates for sending to contacts and/or use pre-made templates. ESPs also often provide the ability to segment an address list into interest groups or categories, allowing the user to send targeted information to people who they believe will value the correspondence.Īn ESP will provide a service which may include the following features: An ESP may provide tracking information showing the status of email sent to each member of an address list.
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